The Vesco Square Meaters stud is run by Jo van Elten in southeast Queensland's Lockyer valley where conditions are often hard, hot and dry.

The Vesco Square Meaters herd was founded on selected cows carrying the bloodlines of the famed Michaelong Stud, which goes back to the origins of the Murray Grey breed.

It was noted that quiet, compact, moderate frame females invariably produced the type of beast butchers were prepared to pay a premium for that lead to establishing a Square Meaters Stud.